Read our latest news on web design, our latest websites and more

John Bianchi Frontier Gunleather New Website

John Bianchi Frontier Gunleather Legend of the firearm industry – John Bianchi – has come to us to redesign his ecommerce website. The father of the modern gun holster, John Bianchi is a pioneer in his industry. Having long retired from his corporate business, he now makes custom western gunleather. The gunbelts and holsters he makes are amazing, and he needed to redesign his website and ecommerce to help reflect that. Being local to the Palm Springs, California area; we began work on redesigning John Bianchi’s Frontier Gunleather website and ecommerce system.

Wanting to keep the essence of their original design, our web designers vastly improved on the existing design. While maintaining the original feel we were able to make the website more user-friendly and accessible for online business. Using Ecwid, a state-of-the-art ecommerce system, we were able to increase the capability of his online store with a more effective system that is very user-friendly and easy to update. Our website design team is now hard at work helping John Bianchi with his social networking for Frontier Gunleather by assisting with their Facebook and Twitter exposure. It has been a pleasure to help John Bianchi recreate his website into a more effective design. We hope to do similar website projects like his in the future as we continue building some of the best websites available in Palm Springs, California.

Need a website with advanced ecommerce capability? If you are in the Palm Springs or Southern California area and are in need of some online marketing consultation or services, be sure to contact us.

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Apr 25, 2012

Social Networking for Real Estate

Today we had the pleasure of teaching a class at the Palm Springs Board of Realtors on social networking and how it can be applied to real estate. This class was geared towards the real estate agent and how their business can benefit with the proper integration of social networking. Real estate is a perfect fit for social networking as it helps broadcast communications and connects people so that they can find the house of their dreams. If you attended our class at the Palm Springs Board of Realtors, feel free to view the outline that we provided for the class. If you couldn't attend our class, feel free to glean any useful information you can from our outline. If you need individual consultation or suggestions for implementing social networking into your business or current web design, please contact us today.

Social Networking for Real Estate

Mar 30, 2012

Bad social networking experiences

We have been providing a multitude of good examples of using social networking to support and promote your business. Now we feel we need to share some of the worst examples of business social networking.

In Palm Springs, we had the opportunity to teach a seminar on how to use social networking for the benefit of your business. For all the benefits of social networks such as Twitter and Facebook, if not used correctly it can be a double-edged sword. Take to heart a couple of the examples below.

http://news.cnet.com/8301-13577_3-20000805-36.html - Nestle poorly handles UK Greenpeace.

http://news.cnet.com/8301-13577_3-10454328-36.html - Director Kevin Smith is thrown off Southwest Airlines.

It is important to communicate clearly and address any issues that might arise with your business, and using social networking can be used as an effective tool or more fuel for the fire. Contact New Web Experts for professional consultation on how to use social networking to the benefit of your business. We are local to the Palm Springs and Coachella Valley area of Southern California.

Mar 07, 2012

Important questions to ask about your website

NewWebExperts.com is a leading online marketing team helping businesses and individuals in the Palm Springs, Southern California area and beyond to help increase their business. With the new year, the New Web Experts online marketing team receives a lot of questions from clients who want to improve their online marketing and business. Most inquiries revolve around the central hub of your online marketing: the website.

To help our clients and our readers, we wanted to relay some of the most important questions to consider when attempting a successful online marketing campaign. Here are four questions we ask every client when they consider a website or want to improve their existing website and online marketing.

Set Goals

What is the goal of your website?

This is often the most obvious question but also the most overlooked. What is the goal of your desired website? What do you plan to accomplish by having a website? Is it to distribute information? Do you want to sell products online? Are you looking to attract more business? This question must be answered thoughtfully, truthfully and carefully to get your online marketing efforts on the right track.

Know your audience

Who is your target audience?

This question helps answer the first as it goes hand in hand with your goals. Do you know who your target audience is? Who do you hope to sell your products or services to? What are some distinguishing characteristics that are common amongst your returning customers?

Return Visits

Why should viewers come back to visit your site?

Return visits and increased traffic are vital to a successful website. Are you giving your viewers a REASON to come back to your website? You have to update your website regularly with relevant information to keep people coming back. Otherwise your website will be lost in internet obscurity, which does nothing to help your business.

Viewer Interaction

How can you interact and engage your visitors?

With the advent of social networking and other useful online tools, there is no reason to have a static website! Widgets, modules and components are available to help engage your visitors and increase interaction. This is another vital part to the last question, as it helps retain visitors who will hopefully turn into clients. Commenting, bookmarking and social networking all fall under this category.

By answering these questions, the New Web Experts online marketing team can help individuals and businesses clearly define their goals and assist them in creating a website tailored to their needs. If you are in the Palm Springs, Southern California area and are in need of some online marketing consultation or services, be sure to contact us.

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Jan 04, 2012

Good business Facebook examples

We recently had a very productive seminar in Palm Springs on the subject of social networking for business. One of the most engaging examples that we discussed, was the effective usage of Facebook business pages. We showed some effective examples of businesses using the Facebook business page. They cleverly use the page to help promote and establish their brand while attracting multitudes of likes to their page. Find some of the examples we provided in our Palm Springs seminar below. Learn by example what you can do to promote your business on a Facebook business page.

http://www.facebook.com/iTunes

http://www.facebook.com/benjerry

http://www.facebook.com/Starbucks

http://www.facebook.com/redbull

http://www.facebook.com/cocacola

http://www.facebook.com/facebook

http://www.facebook.com/pizzahut

Thinking about starting a Facebook business page or already have one and feel like you aren’t utilizing it to its full potential? Consult with the New Web Experts for professional advice on how to use Facebook and other social networking tools to promote your business.

Mar 06, 2012